The Impact of Price, Facilities, and Service Quality on Consumer Satisfaction at the Muktamar Halal Food (MHF) Foodcourt

Abstrak

A food court is an open and informal modern dining area.  food court is an area in one location where there is a multi-purpose snack center, as well as a food court consisting of food stalls that offer a variety of varied menus and can be enjoyed by all groups because they are informal. The research method used by the author is field research, which is a research method that requires researchers to go directly to the field to collect data either through questionnaire results or through observation. This research approach uses a quantitative descriptive approach, quantitative descriptive research, namely explaining various conditions, various situations, or various variables that arise in society which are the object of research based on what happens. The aim of the research is to find out how price, facilities and service quality influence consumer satisfaction at the Halal Food Conference (MHF) food court. The results of this research show that the t-test partial test value obtained for the price variable was 3.59 with a significance of 0.000. Because tcount > ttable (3.59 > 1.985) or sig. t < 5% (0.000 < 0.050), then it can be stated that H0 is rejected and Ha is accepted. This means that there is a significant influence between price and consumer satisfaction among food court consumers at the Halal Food Conference (MHF). The results of the t test value for the Facility Variable obtained tcount for the Facility variable of 0.55 with a significance of 0.000. Because tcount > ttable (0.55 > 1.985) or sig. t < 5% (0.000 < 0.050), then it can be stated that H0 is accepted and Ha is rejected. This means that there is an insignificant influence between Facilities on Consumer Satisfaction for Halal Food Conference (MHF) food court consumers. The t-test results of the service quality variable partially have a positive and significant effect on consumer satisfaction at the Halal Food Conference (MHF) food court. This can be seen in hypothesis testing. The T test on the Service Quality variable obtained a tcount value of 7.57 and a ttable of 1.985 with a significance value (sig.) of 0.000 < 0.050. The results of the f test simultaneously influence price, facilities and service quality. Consumer Satisfaction This can be shown based on the F test results table, where the f count is 95.95 and a significance value of 0.000. Based on these results, the calculated f value is 95.95 > 3.09 f table and the significance value is 0.000 < 0.050, meaning that H0 is rejected and Ha is accepted. With this it can be formulated that the variables of facility price and service quality simultaneously influence consumer satisfaction.